Holdrege Area Chamber of Commerce
This Week Feature
Christmas Wonderland 2013
Holdrege Residents Now Can Enjoy New Coffee Shop
by Jean Issler
Holdrege residents can enjoy a coffee drink and low-key atmosphere at 4th Avenue Coffee, the community's new downtown coffee shop at 612 4th Avenue.
Owners Brian and Elisha Steinbach opened the shop in September with the intention of providing a place for people to connect with others.
When they moved to Holdrege two years ago, Brian said he noticed a need for such a place.
"There are fast food places, but they can be noisy," said Brian. "Restaurants need turn over, so you can't always linger there."
He said he always had it in the back of his mind. He wanted Holdrege to have a place where everyone from students to seniors would be comfortable.
Then he had what he calls an inspired dream.
Brian is the pastor at North Park Assembly of God Church in Holdrege. A few years ago, he worked at a church in Minnesota and another pastor there had opened a coffee shop. It was successful and worked well with the pastor's schedule.
In the dream Brian had about nine months ago, he and his Minnesota friend were discussing Holdrege's need for "a place to connect." Brian says he woke up suddenly when his friend asked, "What are you going to do about it?"
The dream spurred Brian on to finding an available retail space and bringing his family on board to open the new coffee shop in about six months time.
They offer the expected menu of coffee, tea and smoothie drinks. Breakfast baked goods and lunch sandwiches and salads are available. Hot soup has been added to the menu since the cold weather set in. There are sweet treats, all baked by Elisha, including scones and various rolls and cookie bars.
Beyond the menu, 4th Avenue Coffee offers a relaxed, low-key atmosphere. Sofa furniture and table seating among soft lighting and soft music give patrons freedom to work quietly on computers or have conversations. Wi-Fi Internet access is free.
Elisha said her favorite time of day in the shop is at night. "It just glows," she said, referring to the wall sconce lights and the rope lighting in the floor.
The shop keeps decks of cards, games, and newspapers for patrons to use. A conference room is available in the rear of the shop that can hold 20-30 people for meetings or birthday celebrations.
"We have regular customers already," said Elisha. "After being open only a short time, there are people who come every day. Often at lunch time, every table is full."
Plans also include weekend entertainment. He said they have been talking to local musicians and acts. Chase Hasty Magic performed to a standing room only audience during the shop's grand opening.
Expanding use of the conference room is also on Brian's list. He sees it as a good place for birthday celebrations and meetings. Several events have already been hosted there.
The Steinbach's roaster is PT Roasters in Topeka, KS. The company buys from independent farmers worldwide. "They work with local farmers to give us fair trade, single origin coffee. I like that," said Brian, who has lived in rural communities most of his life.
His hometown is Fremont. Elisha is from upper state New York. Although Brian's main occupation is as a minister, he has experience in retail business management and as an institutional cook. Elisha has a baking background.
The Steinbach's are drawing on these skills to create the coffee shop. They are also making the experience a family affair. Their teenage children are helping to run the shop. They are Jonathan, 17; Elizabeth, 15; and Sarah, 13. Michael David, 8, is too young to be a barista, but Elisha says he enjoys restocking and doing odd jobs.
There are also two other part time employees.
The shop is open 6:30 a.m. to 10:00 p.m. Monday through Saturday. Its Facebook page is 4th Avenue Coffee.